![]() ![]() That way, the AJC could follow up with people to subscribe later. Social News Desk worked with Miller to set up a Facebook lead ad campaign across Facebook and Instagram that promoted the complimentary access and captured the reader’s email address before directing them to the free ePaper. “I began to connect the dots, using best practices I’ve learned from SND: What if we used the same automation from our Facebook newsletter subscription campaigns?” explained Miller. Ultimately, her plan would be to use this information to re-target readers and ask them to sign up for the paid version when the time was right.įor the solution, Miller turned to Social News Desk (SND) to help the AJC leverage paid social ads to promote complimentary access to the ePaper and also capture the contact info of those who read it. The problem that Drue Miller, Senior Manager of Marketing at the AJC, wanted to solve was how to promote the free ePaper, but still collect data about people reading it. Please invite your family, friends, and neighbors to read today’s complete newspaper online at AJC.com/epaper.”ĪJC reports significant uptick in readership of the epaper as a result of the free offer. We understand how important it is for you to stay informed. “As a public service to our community, we are providing complimentary access to the AJCePaper to everyone. Early last month, the AJC decided to offer everyone open access to the AJCePaper. Used by millions every month for historical research, family history, crime investigations, journalism, and more. ![]() Instead, the newspaper’s paid subscribers get access to the AJCePaper which is a digital replica of the print paper. Here’s how: Providing news when it is neededįirst off, it’s important to know that the AJC doesn’t have a typical paywall for stories on its website. They’ve figured out how to make traditionally “PAID” news open to their entire audience while ALSO attracting more paying subscribers (both print and digital). Or is it?įor the Atlanta Journal-Constitution (AJC), providing complimentary or “open access” to news has not only been the right thing to do … it’s also been the best possible financial decision the newspaper could make. It’s a noble decision, but as newspapers nationwide furlough employees and struggle to make ends meet … this could quite possibly be the worst-ever time to give away news. It is the largest newspaper in the state of Georgia. The ePaper is formatted in the same page-by-page format as print and you can read it on your tablet or mobile phone. Tap or click here for help on downloading or printing an online article from our ePaper. Read today’s newspaper with the ePaper from The Atlanta Journal-Constitution. All subscribers have the access to search up to 2 years of back issues through the ePaper. Dozens of newspapers dropping them so that people can read MORE about COVID-19 and worry LESS about the cost. The Atlanta Journal-Constitution is a daily newspaper published in Atlanta, Georgia, United States. Updated There are several ways to find a back issue of The Atlanta Journal-Constitution. News consumption is at an all time high and yet paywalls are at an all time low. ![]()
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